Always think about the path customers will take when purchasing your product or service.
Being an Undercover Boss
If you have not caught an episode of the CBS produced show “Undercover Boss“, I would highly recommend it. The synopsis: Each week CBS offers Presidents and CEOs an opportunity to work at entry level positions within their own company to gain insight on the policies they’ve instituted.
Larry O’Donnell, President and COO of Waste Management [...]
More missed opportunities during the holidays for brands
Once again, it’s Thanksgiving here in the United States. There will be thousands if not millions of missed opportunities to build additional brand equity and loyalty with consumers during this time of year. Why? Because the focus, as usual will lie upon a foundation that is not human, but rather robotic, commoditized and automated. It [...]
Restrooms Are Part Of The Brand Experience
We’ve all been there. At an electronics store, a dealership, a restaurant, retail store when it hits. Bathroom break! We take a breather from our shopping experience only to find a restroom that looks and smells worse than what you’d find at an interstate rest area.
