Category Archives: Brand Smart
Being an Undercover Boss
If you have not caught an episode of the CBS produced show “Undercover Boss“, I would highly recommend it. The synopsis: Each week CBS offers Presidents and CEOs an opportunity to work at entry level positions within their own company to gain insight on the policies they’ve instituted.
Larry O’Donnell, President and COO of Waste Management [...]
More missed opportunities during the holidays for brands
Once again, it’s Thanksgiving here in the United States. There will be thousands if not millions of missed opportunities to build additional brand equity and loyalty with consumers during this time of year. Why? Because the focus, as usual will lie upon a foundation that is not human, but rather robotic, commoditized and automated. It [...]
The Power Of Free
I can’t remember a time when I did not appreciate something that was given to me for free that I would consider valuable. It is also hard to forget to the elation or gratefulness that I see others express when I’ve given them something of value for free. Which makes me wonder, what if the [...]
Missed Opportunities With Corporate Social Responsibility
This past summer (July), a consumer survey was released that showed there was a lack of correlation between a businesses social responsibility record and consumers’ perceptions of their actions. The study polled 1,001 American consumers to test their perceptions of 69 different brands, 23 of which were also ranked in the Corporate Responsibility Officer magazine’s 100 Best Corporate Citizens 2009 (CRO 100).
