Category Archives: Things Human
The Power Of Free
I can’t remember a time when I did not appreciate something that was given to me for free that I would consider valuable. It is also hard to forget to the elation or gratefulness that I see others express when I’ve given them something of value for free. Which makes me wonder, what if the [...]
How Consumers Feel About Loyalty Rewards Programs
According to the latest consumer survey conducted by Direct Antidote: “Far too many of those mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark”. The survey reveals just 32% of U.S. consumers rated reward program communications 8 or higher on a 1 to 10 scale for measuring relevancy [...]
How Human Is Your Brand?
It is with the utmost of excitement that I present some insights on being human as it pertains to brands without the content relating to social media. Gasp! Personally it is becoming a bit much as the focus of it rarely ever brings the core point of being “human” to light. How about a break [...]
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Tagged engagement, honda, human brands, power of dreams, social media, viral
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Where Is Your Thinking Space?
The Economist Magazine is asking opinion leaders from around Europe to share where they get their ideas from through a pretty amazing interactive site. It it invites viewers into the creative lives of these leaders who have shared their “Thinking Space” online for the world to view. It is a great way to see a [...]
