Category Archives: Industry of Creatives
Where Is Your Thinking Space?
The Economist Magazine is asking opinion leaders from around Europe to share where they get their ideas from through a pretty amazing interactive site. It it invites viewers into the creative lives of these leaders who have shared their “Thinking Space” online for the world to view. It is a great way to see a [...]
The Beautiful RFP Process and the Chaos Left Behind
First, if you’re a brand and you actually think someone who has never met you before is going to deliver a break through campaign on “spec” you need to immediately leave your office and take up fly-fishing as a full time hobby. I can’t think of anything more utterly ridiculous then to ask of such a thing. Your business is completely foreign yet you think some how with enough “specs” you’ll be able to string something coherent together between your marcom depts, stratcom depts, and pre-existing agencies.
Tagged agencies, creative industry, proposals, rfp
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We have an idea …… Yeah so what.
Recently the “we have an idea” craze within the industry has been rather unsettling to me.
Why might you ask? Well, simply because it’s bogus speak. It says and means absolutely nothing.
The truth of the matter is that “everyone” who has a properly fitted brain has “an idea”.
A perfect analogy would be someone taking their car [...]
