Comments for Element-Hu

Comment on Missed Opportunities With Corporate Social Responsibility by Terrence Covin

Terrence Covin — Tue, 13 Oct 2009 18:49:19 +0000

Brian, those are great examples. It is obvious that ACUITY truly “gets it” and I imagine their brand strength is continuously growing due to their CSR efforts. The fact that these efforts are not going unnoticed is a testament to their smarts in communicating their efforts(reporting) to the public.

Thanks for sharing!

Comment on Missed Opportunities With Corporate Social Responsibility by Brian

Brian — Tue, 13 Oct 2009 01:34:15 +0000

Here’s one idea I’d like to share – I know of a few companies that established separate entities, basically referred to as Charitable Foundations, of which the sole purpose is to accumulate funds for donation to community and charitable groups. The company I work for, ACUITY Insurance, does this. They invest in various types of securities in specific for the foundation and donate to charities when funds accumulate to a reasonable point. These donations don’t go unnoticed – the company continually receives recognitions, awards, and honors for their substantial donations.

I know of one company, a CPA firm, that allows its employees an allocated amount of hours per month to do volunteer work and get paid for it.

Another idea – sponsor the construction of a community facility. ACUITY sponsored the construction of The ACUITY Technology Center for the University of Wisconsin – Sheboygan. The facility caters to various forms of technology education – a great way to introduce more local college options in the immediate area. ACUITY also sponsored the construction of physical fitness facilities in two local high schools. These facilities are open to the public – free of charge. The impact of these efforts are astounding for the community, and the company name is on these facilities so these become permanent messages of how much the company cares about enriching lives.

It seems to me that practicing CSR greatly enhances a company’s reputation. ACUITY is well known in the local area for their contributions of volunteer time, use of their facilities by charitable groups, and financial support. I agree that customers would tend to do business with companies that practice reasonable CSR. Just chasing the almighty dollar doesn’t seem to cut it anymore – showing care for the customer and their neighbors does.

Comment on Extroverts vs Introverts and The Cycle of Business by Terrence Covin

Terrence Covin — Thu, 01 Oct 2009 15:28:21 +0000

Thanks for the eagle eye Matt! And for stopping by for a read!

Comment on Extroverts vs Introverts and The Cycle of Business by Matt Kammerait

Matt Kammerait — Thu, 01 Oct 2009 15:23:17 +0000

Great blog.

Quick note: You say shuttering when I think you mean shuddering in the third to last paragraph.

Comment on Extroverts vs Introverts and The Cycle of Business by Terrence Covin

Terrence Covin — Thu, 30 Jul 2009 13:58:18 +0000

Thank you Sergey and please do come back!

Comment on Extroverts vs Introverts and The Cycle of Business by SergeyNikolaev

SergeyNikolaev — Thu, 30 Jul 2009 10:39:16 +0000

Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.

Comment on Extroverts vs Introverts and The Cycle of Business by Terrence Covin

Terrence Covin — Tue, 28 Jul 2009 12:19:05 +0000

@electromozzo Thanks for the kind words. Hope you return!

Comment on Extroverts vs Introverts and The Cycle of Business by electromozzo

electromozzo — Tue, 28 Jul 2009 09:56:36 +0000

I rarely comment on blogs but yours I had to stop and say Great Blog!!

Comment on Extroverts vs Introverts and The Cycle of Business by Terrence Covin

Terrence Covin — Thu, 23 Jul 2009 19:19:32 +0000

Thanks for the comment Carson.
I would completely agree that most Introverts have a difficult time adapting and interfacing with reality as you state. It seems however that with the advent of social that those who are typically introverts are being influenced (to some degree) to develop their lesser extroverted side of them. It will be interesting to see where this takes us over the next few years in terms of corporate execs adapting and younger generations moving into those same executive positions.

Thanks for the plug on Jung’s book as well.

Comment on Extroverts vs Introverts and The Cycle of Business by Carson

Carson — Tue, 21 Jul 2009 15:39:55 +0000

Indeed, we do seem to be entering a Wizard of Oz-like unveiling of the men and women behind the corporate curtain (or brand?). As someone who has worked in brand marketing, I would tend to agree that introverted methods (ie developing an internal brand based on some inner self-conception) may be less relevant these days with the rise of new media.

Introverts are great at calculating a methodical strategy , but less adept at interfacing with reality directly — something extroverts thrive at. In an environment where the introverts’ inner conceptions cannot be forced into reality by traditional top-down media methods, more literal, real-world-focused extroverted marketers should enjoy greater success.

As an introverted person, I recognize this and have actually moved into a more analytical career role that compliments the extroverted marketers/sales people instead of competing with or suppressing them.

I think the greatest success comes when you have introverts and extroverts working closely together. They both have a lot to learn from each other.

BTW, I’m also very interested in Jung and would highly recommended reading his book, “Psychological Types.” Has some interesting historical examples of how different schools of thinking have been influenced by introvert/extrovert types.

http://twitter.com/carson_smith